Environmental campaigns against forest companies: What are the campaigns trying to achieve?

D. Gritten; J.R. González-Olabarría; B. Mola-Yudego; G. Dominguez

doi:10.5424/fs/2012212-02664

D. Gritten RECOFTC – The Center for People and Forests, Kasetsart Post Office PO Box 1111, Bangkok
J.R. González-Olabarría Centre Tecnològic Forestal de Catalunya, CTFC, Crtra Sant Llorenç de Morunys, 25280 Solsona
B. Mola-Yudego 3University of Eastern Finland, School of Forest Sciences, 80101 Joensuu
G. Dominguez Centre Tecnològic Forestal de Catalunya, CTFC, Crtra Sant Llorenç de Morunys, 25280 Solsona

DOI: https://doi.org/10.5424/fs/2012212-02664

Resumen

Campañas llevadas a cabo por organizaciones no gubernamentales ambientalistas (ONGsA) pueden tener importantes consecuencias a la hora de influenciar las políticas tanto de gobiernos como de corporaciones industriales. Este artículo se centra en el estudio de campañas cuyo blanco son las empresas madereras, analizando que condiciones deben cumplir dichas campañas para poder ser consideradas como exitosas. Para ello, más de cuarenta ONGsA rellenaron un cuestionario en el que se les pedía que indicaran su opinión sobre que define una campaña exitosa. Las respuestas fueron analizadas utilizando un Proceso Analítico Jerárquico (AHP). Los resultados mostraron que las campañas de las ONGsA tienen dos objetivos principales, obtener cambios en las leyes y que la compañía o gobierno objetivo de la campaña cumpla las recomendaciones propuestas. A posteriori, los representantes de siete ONGsA, con campañas ambientales en curso contra empresas madereras, fueron preguntados sobre si los resultados obtenidos a través del análisis AHP estaban en concordancia con las perspectivas para sus campañas ambientales. Como resultado, se obtuvo que si bien sus perspectivas coincidían con los resultados del análisis, existen otros factores a tener en cuenta (por ejemplo el marco temporal de la campaña y la posibilidad de afectar objetivos no explícitamente señalados) que aumentan la complejidad del problema.

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Campañas medioambientales contra empresas forestales: ¿Cuál es el objetivo de estas campañas?

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